5 Requirements for Successful Email Marketing

How do you keep in touch with your customers?  Social media? Postcards? The occasional phone call? It’s important to maintain contact with clients, both past and present, but it can be tough when we’re busy running your businesses and maintaining your personal life. One of the simplest ways to maintain contact with your customers is by sending out email newsletters. Email newsletters are a common marketing device used to engage customers and sell products and services. When used right, they can be advantageous to your business; however, it requires plenty of time and brain power before you can build a successful newsletter. When brainstorming, consider these 5 necessities for … [Read more...]

The Value of Networking

OK, you’ve got yourself a name, a logo, a website, and some business cards, so what’s next? Developing a networking strategy to gain new customers. Networking is a proven method for meeting new prospects. This is no time to be shy! From the big-name speakers to the wallflowers in the corner, there’s bound to be someone who can benefit from your business...but you’re never going to meet them unless you put yourself out there! Networking nerves are almost always inevitable at first, so here are some tips from Entrepreneur on how to avoid “networking fails.” Keep these in mind, and you’ll be prepared for a successful experience. Good luck! … [Read more...]