72 Must-Follow Facebook Pages for Aspiring Content Marketers
If you’re an aspiring content marketer, it’s great finding new people in your field to like and follow on social media. You can pick up ideas, tips, tricks, and inspiration from people who really know how to work their social media! But there are lots of other people to check out, too…. This article by […]
10 Easy Solutions to Business Writing Problems
Never underestimate the importance of good writing. Especially in the world of digital business, it is often your only “voice.” If your first email to a potential customer is dull, confusing, and riddled with grammatical errors, you will likely lose the customer. If a memo to employees is unclear, you may end up with confused […]
4 Questions to Ask Before Taking the Entrepreneurial Plunge
According to Bloomberg, 80% of new businesses fail. This is certainly something to ponder. You need to know if you’re prepared for what you’re getting into before you considering jumping off as an entrepreneur. Entrepreneur magazine suggests you ask yourself these four essential questions so you can set yourself up for success: Are you comfortable […]
The Top 10 Benefits of Social Media Marketing
There’s no doubt about it, social media marketing is a key part of business success. As a small business owner, you are probably already aware of how important it is, but might not know how to best utilize it. Being great at social media marketing is essential to making your business a success! If you […]
How to Create Your First Marketing Plan
Starting up a business is a big challenge. You can easily get wrapped up in the day-to-day frenzy. Don’t forget, long-term success requires a long-term plan. How do you make sure you’re staying focused on long-term goals, as well as short-term work? First step, create a marketing plan. This great article from Business Owner’s Playbook […]
Mobile Apps That Can Help You Be A Better Business Owner
As the owner of a company, you know how important (and challenging!) it is to keep up with the daily merry-go-round of running a business: overseeing projects, managing budgets, and communicating with employees. Often you find yourself having to do all this while on the go, so what better way to organize and streamline the […]
5 Completely Selfish (But Still Good) Reasons to Buy Local
I love sharing the articles I find on helping your small business, your startups, and your finances as an entrepreneur. But let’s not forget as small business owners to support each other, too. This article from the Denver Business Journal details how supporting local businesses not only benefits others, but yourself as well. 5 Completely […]
Beyond Banks: Alternative Funding for Startups
Recently, I read the article “Beyond Banks: Alternative Funding for Startups” in the Business Owner’s Playbook. I love this piece! It is a valuable resource and primer on source financing when banks are not the way to go. If you’re looking to start a new business or expand the small business you already own, read […]
3 Steps to Happier Customers
As a small business owner, you already know that keeping your customers happy is key to your success. The thing is, it’s not always straightforward how to do this, and can get confusing and frustrating. It can be particularly tricky when you own a digital company because there are few face-to-face interactions. So what do […]
How to Deal with an Angry Client
In a perfect world, everything would go smoothly and your clients would always be gushing over the incredible work you’ve seamlessly prepared for them. In the real world, you need to learn how to roll with the punches. Your clients aren’t always going to be happy, but handling those situations while maintaining client relationships (and […]