In a perfect world, everything would go smoothly and your clients would always be gushing over the incredible work you’ve seamlessly prepared for them. In the real world, you need to learn how to roll with the punches. Your clients aren’t always going to be happy, but handling those situations while maintaining client relationships (and your sanity) is part of running a business. So what do you do when a client confronts you? My number one rule is to stay calm and don’t get defensive. If you take the confrontation personally, you won’t listen to what the client is trying to tell you. You need to get to the heart of the problem and do what you can to fix it. For more tips on how to … [Read more...]
5 Requirements for Successful Email Marketing
How do you keep in touch with your customers? Social media? Postcards? The occasional phone call? It’s important to maintain contact with clients, both past and present, but it can be tough when we’re busy running your businesses and maintaining your personal life. One of the simplest ways to maintain contact with your customers is by sending out email newsletters. Email newsletters are a common marketing device used to engage customers and sell products and services. When used right, they can be advantageous to your business; however, it requires plenty of time and brain power before you can build a successful newsletter. When brainstorming, consider these 5 necessities for … [Read more...]
Managing Your Pregnancy and Your Business
Having a child should be one of the happiest moments in your life; however, for women entrepreneurs it can be very stressful. Many of my clients have come to me to figure out the balance between having a child and running a business. I’m a hands-on dad myself, but pregnancy is not something I’ve experienced, so I talked to Aileen McDonough, mom of two and owner of 3am Writers, a home-based communications company, to find out her top tips on building your business while you’re building a family. Here’s what she had to say: DON’T be afraid to tell your clients. Having a baby is a happy event, and the people you want to work with will be happy for you. (Follow up quickly with #3, so … [Read more...]