If you’re an aspiring content marketer, it’s great finding new people in your field to like and follow on social media. You can pick up ideas, tips, tricks, and inspiration from people who really know how to work their social media! But there are lots of other people to check out, too…. This article by Pat Parkinson gives a diverse list of 72 people to follow online, all of whom motivate and inspire him. The list includes musicians, speakers, athletes, journalists, businesses… They all have something to offer and to help you in your quest for content marketing mastery. Read the article on PostPlanner.com and start Liking! … [Read more...]
10 Easy Solutions to Business Writing Problems
Never underestimate the importance of good writing. Especially in the world of digital business, it is often your only “voice.” If your first email to a potential customer is dull, confusing, and riddled with grammatical errors, you will likely lose the customer. If a memo to employees is unclear, you may end up with confused workers and incorrectly done work. 10 Easy Solutions to Business Writing Problems out of Entrepreneur Magazine gives some simple tips, tricks, and troubleshooting solutions to help you in your writing. I’ve given you the top three here: Use strong verbs- weak verbs make writing look dull Avoid pretentious or confusing words- keep the words short and … [Read more...]
4 Questions to Ask Before Taking the Entrepreneurial Plunge
According to Bloomberg, 80% of new businesses fail. This is certainly something to ponder. You need to know if you’re prepared for what you’re getting into before you considering jumping off as an entrepreneur. Entrepreneur magazine suggests you ask yourself these four essential questions so you can set yourself up for success: Are you comfortable with absolutely zero structure? Entrepreneurship is chaotic! Do you have financial stability? It can take a long time for your new business to start making you money. Are you entering new territory? Don’t get in over your head! Start in a field in which you’re familiar. Do you change jobs every two … [Read more...]
How to Create Your First Marketing Plan
Starting up a business is a big challenge. You can easily get wrapped up in the day-to-day frenzy. Don’t forget, long-term success requires a long-term plan. How do you make sure you’re staying focused on long-term goals, as well as short-term work? First step, create a marketing plan. This great article from Business Owner's Playbook gives you a roadmap to follow as you take this important step in your journey to small business success: How to Create Your First Marketing Plan … [Read more...]
Mobile Apps That Can Help You Be A Better Business Owner
As the owner of a company, you know how important (and challenging!) it is to keep up with the daily merry-go-round of running a business: overseeing projects, managing budgets, and communicating with employees. Often you find yourself having to do all this while on the go, so what better way to organize and streamline the process than with a mobile app? Here’s an excellent article from Entrepreneur Magazine with some great app suggestions! These 8 Mobile Apps Multiply How Much You Can Get Done Every Day … [Read more...]
5 Completely Selfish (But Still Good) Reasons to Buy Local
I love sharing the articles I find on helping your small business, your startups, and your finances as an entrepreneur. But let’s not forget as small business owners to support each other, too. This article from the Denver Business Journal details how supporting local businesses not only benefits others, but yourself as well. 5 Completely Selfish (But Still Good) Reasons to Buy Local Here are three of the reasons covered: People talk, and word of mouth can grow your business Familiarity breeds trust and puts you on the inside track There’s strength in numbers Read the whole article to get all 5 reasons in-depth! Buying local isn’t just great for your community, it’s great … [Read more...]
3 Steps to Happier Customers
As a small business owner, you already know that keeping your customers happy is key to your success. The thing is, it’s not always straightforward how to do this, and can get confusing and frustrating. It can be particularly tricky when you own a digital company because there are few face-to-face interactions. So what do you do? There’s a great article in Entrepreneur Magazine that outlines 3 steps to happier customers. Don’t just be friendly, be a friend. There’s nothing worse than a stiff, “reading off the script” tone when it comes to customer service responses. Have a personality and keep it light. Think about how you’d approach helping a friend, and apply that to how you … [Read more...]
How to Deal with an Angry Client
In a perfect world, everything would go smoothly and your clients would always be gushing over the incredible work you’ve seamlessly prepared for them. In the real world, you need to learn how to roll with the punches. Your clients aren’t always going to be happy, but handling those situations while maintaining client relationships (and your sanity) is part of running a business. So what do you do when a client confronts you? My number one rule is to stay calm and don’t get defensive. If you take the confrontation personally, you won’t listen to what the client is trying to tell you. You need to get to the heart of the problem and do what you can to fix it. For more tips on how to … [Read more...]