Love, Marriage and Future Business Partner?

Marriage is a partnership that needs solid boundaries in order to succeed. The same goes for a business. It is a partnership, but in a different context. Before starting a business with your spouse, consider asking each other some very important questions. What value do you see in this endeavor? What is more important; your […]

10 Easy Solutions to Business Writing Problems

Never underestimate the importance of good writing. Especially in the world of digital business, it is often your only “voice.” If your first email to a potential customer is dull, confusing, and riddled with grammatical errors, you will likely lose the customer. If a memo to employees is unclear, you may end up with confused […]

4 Questions to Ask Before Taking the Entrepreneurial Plunge

According to Bloomberg, 80% of new businesses fail. This is certainly something to ponder.  You need to know if you’re prepared for what you’re getting into before you considering jumping off as an entrepreneur. Entrepreneur magazine suggests you ask yourself these four essential questions so you can set yourself up for success: Are you comfortable […]

The Top 10 Benefits of Social Media Marketing

There’s no doubt about it, social media marketing is a key part of business success. As a small business owner, you are probably already aware of how important it is, but might not know how to best utilize it. Being great at social media marketing is essential to making your business a success! If you […]

How to Create Your First Marketing Plan

Starting up a business is a big challenge.  You can easily get wrapped up in the day-to-day frenzy.  Don’t forget, long-term success requires a long-term plan. How do you make sure you’re staying focused on long-term goals, as well as short-term work? First step, create a marketing plan. This great article from Business Owner’s Playbook […]

Mobile Apps That Can Help You Be A Better Business Owner

As the owner of a company, you know how important (and challenging!) it is to keep up with the daily merry-go-round of running a business: overseeing projects, managing budgets, and communicating with employees. Often you find yourself having to do all this while on the go, so what better way to organize and streamline the […]

Beyond Banks: Alternative Funding for Startups

Recently, I read the article “Beyond Banks: Alternative Funding for Startups” in the Business Owner’s Playbook. I love this piece! It is a valuable resource and primer on source financing when banks are not the way to go. If you’re looking to start a new business or expand the small business you already own, read […]

3 Steps to Happier Customers

As a small business owner, you already know that keeping your customers happy is key to your success. The thing is, it’s not always straightforward how to do this, and can get confusing and frustrating. It can be particularly tricky when you own a digital company because there are few face-to-face interactions. So what do […]